The most successful people of each generation are usually those most persistent at acting out and defending the orthodoxies of their culture and subculture. If they are businessmen it will be the favoured way of doing business; if they are mothers it will be the favoured way of raising children; if they are priests it will be the favoured way of selling a religion; if they are academics they will have the most complicated arguments for defending beliefs; if they are politicians they will have the loudest arguments for the ideology of the age; if they are gangsters they will be experts at the most fashionable way of stealing money. This pattern of promoting and defending orthodoxy to achieve success is the same in every human culture and at every time in history. Sometimes an orthodoxy is indeed the best available answer available at that time. Quite often it is not. That is why social change almost always involves a struggle, and almost always needs people with the courage not to be “successful” in the same way that the people around them hope to be.
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